Boys, boys, boys ...

31 de mayo de 2011

People usually ask me if I miss Milan ... honestly I DON'T! I thought it was gonna be strange to come back home, but actually I havent been as happy as I am here in a long time (I blame the amazing weather, food, family and friends). The only thing I do miss about Italy is the good looking men, specially the gorgeous models walking around the city. 
So below a little present for all my readers ... Enjoy girls! 

A big kiss from Mexico to Eamon, Julien, David, Douglas, Stefano & Frank! 

La gente me pregunta si extraño Milan ... honestamente NO! Pens'e que iba a ser raro regresar a casa, pero de hecho hace mucho que no me sentía tan feliz como ahora (culpo al clima, la comida, familia y amigos). Lo único que extraño de Italia son a los hombres guapos, especialmente a los preciosos modelos caminando por la ciudad. 
Así que abajo un regalito para todas mis lectoras ... Disfruten chavas! 

Frankie tu eres el único que vas a entender que te mando besos desde México en español! jaja 

Eamon Bardal 

Stefano Kuhnt

Douglas Neitzke

David Neun 

Frank Betancort

Julien Sznejderman



26 de mayo de 2011

This post is dedicated to all of my friends who work in any type of corporation or company where the dress code is "formal". People usually think that because u have to dress "formal" it means u must wear black ,grey or brown ... NOT! There are a million options of cool, fashion yet elegant and chic ways to go to work and IMPRESS ur colleagues with ur style. Looking your best will make you feel good, confident and successful. Here some ideas of three very modern and affordable brands that will make you get THE PERFECT OFFICE LOOK. 

Este post esta dedicado a todas mis amigas que trabajan en una oficina y el dress code es "formal". La gente piensa que porque debes de ir "formal" al trabajo es equivalente a vestir en negro, gris o cafe ... NO! Hay millones de opciones para verte cool, fashion pero a la vez elegante y chic  para ir a trabajar e IMPRESIONAR a tus compañeros con tu estilo. Verte  a tu máximo te va a a sentir de la misma manera, segura de tí misma y sobre todo EXITOSA! Aquí algunas ideas de 3 marcas muy a la moda con precios accesible que te harán logar el LOOK PERFECTO PARA LA OFICINA. 











Forever 21 


24 de mayo de 2011

This is the beginning of the second chapter of the project ... FASHION BLOGS.

Note: If u are gonna make "copy paste" or use part of the following text dont forget to mention me in the bibliography, credits, etc. 

If you have any further questions or wanna know more about it send me an email or comment on the blog


Fashion blogs are blogs that cover the fashion industry, clothing, and personal style.
Their importance has grown with the years as now they are even considered an influence in the fashion system. But there are many aspects to be considered and reflect about especially from the Communication point of view.
Fashion blogs are a relatively new phenomenon, starting to gain fame and importance around 4 years ago, there is no detailed published data of their history yet. Fashion blogs first appeared in the blogosphere prior to 2002. Both the number of fashion blogs and the number of media mentions of fashion blogs has grown considerably since then. In 2006, the commercial success and growing profile of few fashion bloggers such as Scott Schuman, Tavi Gavinson or Susie Bubble, have been the two main themes in coverage in the fashion press, as some bloggers were invited to fashion shows, offered jobs in major fashion magazines and get the sponsorship of some fashion brands. But what’s really their importance in the fashion scene? As we all know in fashion one day you are “in” and the next day you can be “out”, so are fashion bloggers going to fade or last? Fashion blogs own unique street style freshness, a strong personal point of view from their authors, but as this is strength it can also become a weakness, as their point of view can be very subjective, can lack of solid arguments and perspective and most of all, if exceeding the formula they can become tiring to their own followers as this point of view is not updated or is strongly influenced by brands.
Fashion blogs are considered visual diaries, as their content is mainly images of clothes, shows, and stores. In fact its very difficult to find a fashion blog with a well written content, mainly because fashion blogs usually are about sharing looks or haunting trends, fashion bloggers mainly are young people with a strong fashion sense, yet not widely developed writing skills. In my opinion this is a key factor that
! (!distinguishes them from a publication or fashion magazine, it’s not a lack of creativity but a lack of a journalism and/or professional ability to present their ideas through a blog.
There is also another point to take in to consideration, why are some fashion bloggers re-known or recognized by the masses? Why have they become famous outside the blogosphere? The answer is as simple as saying that the ones who made them known was the press, especially fashion magazines or newspapers. What would happen if the press gave them no space? Will they still be important and survive on their own? In case they do, for how long?
In some cases, the fashion blogger can be even considered now a carreer (an idea born mainly by Hollywood movies, and few success stories), as their creators get profits by the number of visits or clicks on their site or ads, might also be sponsored by brands, publications, etc. This mainly happens in the United States and is now starting to be active in Europe, but not yet developed worldwide.
Many brands for example Coach use blogs as a new type of “product placement”, the main reason its because it’s an almost cero investment opportunity to advertise their products. In many cases, people with a passion for fashion consider that a blog will be their golden key that will open the door to enter the fashion industry, specially fashion magazines, but if this was the case why even bother going to University if everyone can have a blog account? A blog can be a tool that can help you present your work, and as it is online it can be reached and looked by millions of people, but in very strange and few cases it will magically help you to get a job in any fashion house or publication.
According to Woman’s Wear Daily fashion blogs first appeared in the blogosphere around 2002 and at least one fashion blogger was invited to New York Fashion Week as early as September 2003.
In 2004, the first accessories blog, Manolo's Shoe Blog, was launched. While it has been stated that Manolo's Shoe Blog was the first fashion blog (according to various fashion magazines) Manolo himself disputes this. He says he read a number of fashion blogs in 2003, and these inspired him to start blogging. But yet, he is considered the first professional Blogger. According to an article published in 2006 on WWD, Manolo's Shoe Blog is currently the most profitable fashion blog, "rumored to be earning around $700,000 a year". Manolo has confirmed he earns a six-figure salary. But as I was doing the research for the thesis I could only found a few more success profit stories as Manolo’s, which actually makes me think that its almost impossible to consider profitable to blog.
But in any case fashion blogging is a new and trendy tool that has to be understood and used properly in order to take the most advantage of them.

Online Fashion Communication 
Dayanira Ruiz 
Domus Academy 
Master in Fashion Management 
Academic Year 2010
Master Director Annagemma Lascari 
Project Leader Francesca Ballini 
Page 7,8,9,10

ONLINE FASHION COMMUNICATION (my Master's thesis project!)

19 de mayo de 2011

In order to graduate from my Master's thesis last year at Domus Academy in Milan I had to develop a Final Project. As a theme I chose Online fashion Communication, here the introduction of my project that I will start uploading little by little. 

Note: If u are gonna make "copy paste" or use part of the following text dont forget to mention me in the bibliography, credits, etc. 

If you have any further questions or wanna know more about it send me an email or comment on the blog. 


Fashion is all about image and communication. Communication is implicit in all 
fashion brands starting from the clothes itself to the advertising campaigns, the 
stores, the visual merchandising, the designer, etc. When you think about a brand, 
you have an image in your mind, result of what the brand wants to transmit to the 
public plus your perception and personal experiences with them. 
As we live in a world where Internet it’s a fundamental part of our daily lives, the 
fashion industry has to innovate as well, taking advantage of this fast growing 
market. Brands, magazines, retailers are all going online, as consumers demand 
and incorporate the use of internet more and more every day in their lives. 
Now a day’s social media is the most modern way of communicating. It opens up 
endless possibilities for the fashion industry like communicating with potential 
customers, particularly because in fashion trends change so quickly. The key to 
social media is that it allows two-way communication as users can comment, vote 
and share information, making social media hugely influential and consumers get 
to be involved with the brand. 

There are so many types of social media that could be of benefit for fashion 
companies, but some of the main ones to consider are blogs, forums, Micro 
blogging (Twitter), Social Networks (Facebook) and  content communities 

Every variation of fashion communication in the web has its own origin, 
development, target and tools of how it has been developed. According to the 
brand, store or publication it’s the social media network or web 2.0 tools they use. 
This project aims to follow a perspective from different points of view in the industry
about fashion communication in the web, making emphasis on the retail and the 

magazines perspective, going through the way brands now a communicate through 
social networks, blogs, etc. 

A deep analysis and examples of all the most relevant ways and types of fashion 
communication in the web, pointing the advantages, disadvantages and criteria to 
make a better use of this web phenomenon that if properly used can lead to an 
integral development of communication strategies in the fashion arena. 

Ilustración de Arturo Elena 

Online Fashion Communication 
Dayanira Ruiz 
Domus Academy 
Master in Fashion Management 
Academic Year 2010
Master Director Annagemma Lascari 
Project Leader Francesca Ballini 
Page 5,6

Let's get the party started!

18 de mayo de 2011


Stella McCarteney
Marc by Marc Jacobs 

Alexander McQueen

Forever 21

Banana Republic

Jeremy Scott

Emilio Pucci


Kate Spade

French Connection

Fotos Polyvore 

Sequin Mix & Match

I could stay forever mixing and matching the following pieces. You can combine them in so many ways from the most casual to the most elegant look, some of the pieces are unique and amazing to combine with just a simple pair of jeans or a white t-shirt or maybe a "little black dress" ... so many looks can come out of them! I can think at least of ten! You?

Podría estar horas combinando estas piezas. Puedes combinarlas de muchísimas maneras desde un look casual hasta un look elegante, algunas de estas piezas son únicas e increíbles para combinar con un simple par de jeans o una playera blanca o talvez el "típico vestido negro" ... ¡Puedes hacer tantos looks! ¡Yo al menos pienso en diez! ¿Tu? 


3.1 Phillip Lim

Matthew Williamson

Sequin necklace


Dolce Vita 



Forever 21

Ambre Babzoe

Phillipe Audibert

L'Wren Scott

Photos Polyvore